About

Why Next Commerce.

We saw the problem from the inside. Experienced the channel conflict. Felt the missing data. Next Commerce is the answer.

Our Mission

Resolving the conflict of interest between brand and trade.

Manufacturers want to sell online. Dealers don't want to be bypassed. Nobody has structurally resolved this contradiction for decades — it has been tolerated, worked around, or accepted as a given.

Next Commerce has developed a model that lets both sides win: Dealer Checkout enables manufacturers to sell directly on their own website — while the dealer receives the order, gets the money, and delivers to the customer.

No channel conflict. No compromises. Both win.

2020
Next Commerce founded in Weikersheim, Germany
D2D
Pioneer of the Direct-to-Dealer model in Europe
DACH+
Active customers in Germany, Austria, Switzerland, and beyond
Founded by

Built from practice. For practice.

Ivo Oppong-Addai — Founder & CEO, Next Commerce
Ivo Oppong-Addai
Founder & CEO · Next Commerce GmbH
ex Apple ex Deutsche Telekom ex Bosch Power Tools 15 Years eCommerce MBA Mannheim + London Digital Leadership Roles

Next Commerce was founded by an experienced strategist and digital executive who led digital transformation projects for over 15 years at multinational companies — including Apple, Deutsche Telekom, and Bosch Power Tools.

The insight

Most recently in several global leadership roles at one of the top-3 power tool manufacturers worldwide, it became clear: the barriers in online sales are not technological in nature — they are structural, deeply rooted in the established relationships between brand and specialist retail.

The answer

Next Commerce is the answer to this structural deficit. With Dealer Checkout, we resolve the conflict of interest between brand and trade at the point where it arises — on the manufacturer's product page.

Education

MBA, Mannheim Business School & City of London Business School. Marketing Management, London. Focus: Digital Commerce, Brand Strategy, eCommerce.

Our Principles

What drives us.

Both sides win

We don't build solutions that strengthen one side at the expense of the other. Our model is structurally fair — manufacturers and dealers benefit simultaneously.

Simplicity over complexity

Dealer Checkout is one line of code. We solve complex structural problems with simple tools. If it sounds complicated, we haven't done our job.

Data belongs to the manufacturer

Who buys your products? You should know. We don't build black boxes — every data point we generate belongs to you.

Get to know us.

Show us your website — we show you live what Dealer Checkout does on it.

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