Marketing teams drive traffic. Sales teams have dealers. But nobody sees what happens in between. Dealer Checkout closes this gap — for both teams at the same time.
You run campaigns on Google, LinkedIn, Instagram. The product page gets visits. The prospect clicks "find a dealer" — and disappears. Was danach passiert, ist für Marketing unsichtbar: kein Conversion-Tracking, keine Attribution, kein Nachweis gegenüber der Geschäftsführung.
Das ist kein Messproblem. Es ist ein Strukturproblem. Solange der Kauf beim Dealer stattfindet und nicht auf your Website, wird Marketing immer im Dunkeln tappen.
"B2B marketing without revenue clarity is just decoration." — The consequence: marketing budgets get cut because ROI can't be proven.
You know who visits your product page. But not who actually buys.
Which campaign drove dealer revenue? Unknown.
Retargeting, lookalike audiences, CRM building — all blocked by missing buyer data.
Marketing that can't prove its revenue contribution loses budget.
Google Ad, LinkedIn, organic — every source tracked
Which dealer was selected — and from which session
Name, email, product, dealer, timestamp — directly into your CRM
Which campaign really sold — complete funnel
From every purchase — directly, without third parties
From impression to delivery
Defend budgets with real sales data
You have 200 dealers. You know what you shipped to them (sell-in). But you don't know what dealers actually sold to end customers (sell-out). Which dealer performs? Welches Product zieht? Welche Region wächst? All of thems unklar.
Added to this is the dilemma: you want to sell online, but your dealers are your most important partners. Every D2C initiative risks damaging the relationship your revenue depends on.
"Activate dealers without upsetting them" — that's the core task of every sales leader who wants to grow online.
Sell-in ≠ echte Nachfrage. Dealer-Lageraufbau verzerrt Your Planung.
Eigener Shop = Konkurrenz zum Dealer. Klassisches dilemma ohne Ausweg.
Which dealers convert website traffic to purchases? Unknown.
Sales fears channel conflict. D2C projects fail internally before they even start.
"Your Your dealer gets new orders. You get the data. No channel conflict."
Das Argument, das sales leaders intern brauchen, um D2D durchzusetzen.
Marketing and sales finally see the same thing: what happens on the website and what lands with the dealer.
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